1. Frequency
You don’t have to be a blogging fanatic if you’re just getting started. Whether it’s once a day or once a week, it’s important that you post new information on a consistent basis if you want readers to come back.
2. Topic
Always try to tie your blog posts back to one or two specific themes. Specializing is so important in today’s world of “free information”. If you are a dentist, focus on dental internet marketing and grow your readership there.
3. Links
For most, this is a no-brainer. But if you’re new to blogging, you need to remember that a blog post without a link to another post on your website is pointless. Deep linking (inner linking on your website) is a great benefit, both to readers and also to search engines. One of my favorite wordpress plugins is the Related Posts. It creates automatic “deep links” based on the content of your blog posts. We don’t want to overdo the anchor links on our blog posts, but it’s important to make keyword links to other related pages. It’s also very beneficial for your reputation to include links to other articles you’ve read that relate (a bit of “link love”).
4. Reviews
If you are selling products on your website, it’s a good idea to do reviews from time to time – tell visitors why your products are better than the competition (use testimonials and feedback from clients). Side by side comparisons can work wonders for a blog that’s promoting products. Interviews can also work wonders.
5. Comments
Quality comments on a well known blog can greatly build your credibility as a new member in the industry.
6. Networking
Social media is obvious. Twitter, Facebook, and StumbleUpon are great places to start.
A few ways to “network” with bloggers in your industry:
Offer to do a “Guest Post” on their blog
Write an article that’s informative and share it with them to publish on their site or in their forum
Offer them a “Revenue Sharing Opportunity” if they will help you sell your products to their clients
Have them send a dedicated email to their database promoting what you do
To many, these concepts may seem second nature, nothing we haven’t heard before. But sometimes even the most “basic concepts” often get overlooked.
One Response to “Keys to Blogging Success for Dentists”
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